# Insert image URLs
Enhance data presentation and comprehension in your Inforiver reports with image URLs. Users can customize reports by embedding cell-level images or using images in the row or column dimension. For example, you can make your reports more engaging by displaying the image of a product against its sales or forecast.
{% hint style="info" %}
The Power BI data category type should be ‘Image URL’ to embed images in reports.
{% endhint %}
Image URL data category
* **Cell-level images**
When comparing different items, row-level images can make it easier to distinguish between them. It also makes it easier for users to identify and locate data.
Cell level images
* **Column level images**
Assign the image URL field to the column dimension visual parameter to use images as measure headers instead of category names.
Column level images
* **Images as row categories**
Assign the image URL to the row dimension visual parameter to use images as row categories.
Images as row categories
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